New York Book Forum is proud to host a One-Day Workshop: Boosting Book Sales in a Changing Marketplace
Join us for a dynamic, hands-on workshop designed specifically for publishing professionals looking to sharpen their sales strategies and stay competitive in today’s evolving book market. From understanding shifting reader behaviors to mastering metadata, crafting compelling pitches, and integrating sales with marketing efforts, this one-day intensive covers it all. Ideal for sales reps, marketers, and publishers alike, you’ll leave with actionable tools, fresh insights, and a clear plan to elevate your book sales across channels.
This workshop is ideal for sales, marketing, and publishing professionals at any stage in their career.
Program Agenda:
Registration and Welcome Breakfast — 9:00 – 9:30 am
- Icebreaker: “Your favorite book and how would you sell it?”
- Overview of objectives for the day
Session 1: Understanding Today’s Book Buyer — 9:30 – 10:30 am
- Who’s buying books in 2025? Trends & demographics
- Consumer behavior post-pandemic
- What drives purchases: price, platform, genre, social proof
Morning Break – 10:30 – 10:45 am
Session 2: Sales Channels Deep Dive — 10:45 am – 12:30 pm
- Retail (independent bookstores, chains, online retail)
- Direct-to-consumer (DTC) sales strategies
- Libraries & educational markets
- International & rights sales
Networking Lunch – 12:45 – 1:45 pm
Session 3: Pitching to Buyers — 2:00 – 3:15 pm
- How to craft a compelling pitch for different types of buyers
- Tailoring messaging for various audiences (booksellers vs libraries vs DTC customers)
- Mock pitch breakout groups and peer feedback
Session 4: Leveraging Metadata & Discoverability? — 3:30 – 4:30 pm
- Why metadata matters
- Tips for optimizing keywords, BISAC codes, and book descriptions
- Case study: The impact of metadata on sales
- Quick audit exercise: Fix the metadata on a sample book
Wrap-Up & Action Planning — 4:45 – 5:15 pm
- Recap key takeaways
- Q&A and feedback survey
- Happy Hour