What makes a book stand out on the shelf? Should we just package books in a brown bag? Who, and what, ultimately influences the decision to buy it? From trim size, paper stock, and bind style, to cover design, special finishes, and typography, how do all these aspects contribute to a book’s commercial success?
Join us on Wednesday, October 21st for a panel discussion about design, production, consumer expectations, and the marketplace. Our panelists will examine the factors driving decisions around book specs by sharing perspectives on what bookstores and sales teams look for when evaluating a title, what consumers respond to in book design and specifications, and how design and production teams turn it into the products on our shelves.
If you have ever wondered why the book you are reading looks the way it does and how things such as budget, format, genre, retail strategy, or production concerns, affect the book you are reading, please join us for this conversation.
Moderated by Michael Wettstein, Phoenix Color and NYBF program committee member.