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SUMMARY:Publishing Bootcamp 103
DESCRIPTION:New York Book Forum is proud to host a One-Day Workshop: Boosting Book Sales in a Changing Marketplace \nJoin us for a dynamic\, hands-on workshop designed specifically for publishing professionals looking to sharpen their sales strategies and stay competitive in today’s evolving book market. From understanding shifting reader behaviors to mastering metadata\, crafting compelling pitches\, and integrating sales with marketing efforts\, this one-day intensive covers it all. Ideal for sales reps\, marketers\, and publishers alike\, you’ll leave with actionable tools\, fresh insights\, and a clear plan to elevate your book sales across channels. \nThis workshop is ideal for sales\, marketing\, and publishing professionals at any stage in their career. \nProgram Agenda: \nRegistration and Welcome Breakfast — 9:00 – 9:30 am \n\nIcebreaker: “Your favorite book and how would you sell it?”\nOverview of objectives for the day\n\nSession 1: Understanding Today’s Book Buyer — 9:30 – 10:30 am \n\nWho’s buying books in 2025? Trends & demographics\nConsumer behavior post-pandemic\nWhat drives purchases: price\, platform\, genre\, social proof\n\nMorning Break – 10:30 – 10:45 am \nSession 2: Sales Channels Deep Dive — 10:45 am – 12:30 pm \n\nRetail (independent bookstores\, chains\, online retail)\nDirect-to-consumer (DTC) sales strategies\nLibraries & educational markets\nInternational & rights sales\n\nNetworking Lunch – 12:45 – 1:45 pm \nSession 3: Pitching to Buyers — 2:00 – 3:15 pm \n\nHow to craft a compelling pitch for different types of buyers\nTailoring messaging for various audiences (booksellers vs libraries vs DTC customers)\nMock pitch breakout groups and peer feedback\n\nSession 4: Leveraging Metadata & Discoverability? — 3:30 – 4:30 pm \n\nWhy metadata matters\nTips for optimizing keywords\, BISAC codes\, and book descriptions\nCase study: The impact of metadata on sales\nQuick audit exercise: Fix the metadata on a sample book\n\nWrap-Up & Action Planning — 4:45 – 5:15 pm \n\nRecap key takeaways\nQ&A and feedback survey\nHappy Hour\n\n\nRSVPs are now closed
URL:https://newyorkbookforum.org/event/publishing-bootcamp-103/
LOCATION:Macmillan Publishing\, 120 Broadway\, 25th Floor\, New York\, NY\, 10271\, United States
CATEGORIES:Special Event
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ORGANIZER;CN="New York Book Forum":MAILTO:info@newyorkbookforum.org
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